1
of 5— Translate the brief into visual direction prompts
What you'll accomplish
By the end of this guide, you'll be using Midjourney to explore 15–20 visual logo directions in under an hour — directions you'd use as inspiration references, not final output. You'll cut initial concept exploration time in half and show clients more creative options than traditional solo sketching allows.
What you'll need
- Midjourney account ($10/mo Basic or $30/mo Standard)
- Discord account
- Your preferred vector design software (Illustrator or Figma) for actual logo creation
- Time needed: 30 minutes setup, 45–60 minutes for a full exploration session
- Cost: $10–30/mo for Midjourney
How-To Guide: Using Midjourney for Logo Concept Exploration
Step 1: Translate the brief into visual direction prompts
Before generating anything, identify 3–4 distinct conceptual directions from the brief. For each direction, decide:
- What visual metaphor or icon approach? (abstract mark, letter mark, pictorial, wordmark)
- What style? (geometric, organic, illustrative, minimal, ornate)
- What mood? (professional, playful, premium, approachable)
Write these out before opening Midjourney. The clearer your direction thinking, the better your prompts.