AI for Graphic Designer

Tip: Upload the design image directly if you're using Claude Pro or ChatGPT Plus — it's far more accurate than describing it in text. Use this before client review, not after; catching issues earlier is the whole point.

Tip: Use this as a starting point for client conversation, not a final answer — you'll narrow from the options provided. Add "avoid combinations used by Fortune 500 tech companies" if your client needs to stand out in a saturated market.

Tip: Be specific about the audience and values — generic inputs produce generic names. If results feel too safe or tech-adjacent, add "avoid names that sound like existing SaaS companies" to push the output in a different direction.

Tip: Paste your rough notes as-is — even messy bullet points work well here. Ask it to "format as a professional email summary I can send to the client" if you want the output ready to send directly rather than reformat yourself.

Tip: Paste the exact feedback — even vague phrases like "make it pop" — and the AI will turn them into specific, answerable questions. If the response runs long, ask "make this 3 sentences shorter and more direct."

Tip: Include the brand name and specific product details — generic descriptions produce generic captions. If the results feel too similar across tones, ask to "make the playful and authoritative versions more distinctly different."

Tip: Mention any known risk areas you want the out-of-scope section to address — such as "social media content" if you're designing a logo, or "additional pages" if you're building a web layout. The more specific your out-of-scope clause, the better it holds up in disputes.

Tip: Run the top candidates through a quick trademark search at USPTO.gov before presenting — the AI will sometimes surface names that are already registered. Ask for a second batch if you want names with a specific phonetic quality (one syllable, ending in a vowel, etc.).

Tip: The more specific you are with brand personality adjectives — "quietly confident, craft-focused, mid-market premium" beats "professional and modern" — the more distinctive and differentiated the three options will be.

Tip: Ask for a second batch focused on a specific tone if the first pass doesn't hit the right register — "give me 10 more that feel warmer and less corporate" works well as a follow-up. Share the top 5 candidates with the client rather than all 20.

Tip: Include what outcome you actually want from the email — "I want them to approve the final by Friday without asking for more rounds" — so the rewrite aims at the right result, not just politeness. The AI will often add language that's warmer than you'd write yourself, which is usually a good thing.

Tip: Add the design goals from the original brief so the AI can connect the feedback to what the client was originally trying to achieve. If the client gave conflicting feedback from multiple stakeholders, paste it all in — the AI is good at spotting and flagging contradictions.

Tip: You don't need measurable metrics — a result like "the client launched successfully and has since returned for three more projects" is perfectly valid. If you have a number (sales lift, follower growth, print run), include it — specific results make the case study significantly more compelling.

Tip: Describe your decisions in plain terms — "I used a warm earthy palette" is more useful than color codes. The more specific you are about the client's objective, the more the rationale will feel tailored rather than generic.

Tip: You don't need to use Midjourney to benefit from this — the prompts also work in Adobe Firefly, DALL-E, or Stable Diffusion with minor adjustments. Ask for a variation batch focused on a specific mood ("darker and more editorial" or "lighter and more optimistic") to get directional alternatives.

Tip: Specify whether the brand voice is casual or professional — "friendly but expert" versus "conversational and playful" will produce noticeably different captions. If you need captions in a specific word count or character limit, mention that explicitly in the prompt.