AI Concept Visualization and Mood Board Generation

1. Go to midjourney.com and click Sign In → Sign in with Discord.
2. If you don't have a Discord account, create a free one at discord.com first.
3. Once signed in to Midjourney, click Subscribe and choose a plan. Basic ($10/mo) is enough to start.

What you should see: A Midjourney dashboard showing your account and subscription status.

1. Go to discord.gg/midjourney in your browser or Discord app.
2. Click Accept Invite to join.
3. In the left sidebar, find channels starting with #newbies or #general. these are shared generation channels where you can run your first prompts.
4. For more privacy, go to the Create page at midjourney.com (available to subscribers). Type your prompt directly into the Imagine bar there. You do not need the /imagine command outside Discord.

What you should see: The Midjourney Discord server with channel categories on the left. Troubleshooting: If you don't see the generation channels, scroll down in the left sidebar under "Newcomer Rooms" for #newbies channels.

Midjourney prompts follow this pattern:

/imagine [subject description], [environment/setting], [lighting], [style/mood], [technical details]

For mood board work, you'll add art direction terms:

• Style: editorial photography, lifestyle photography, flat lay, product photography, brand identity design
• Mood: minimal, luxurious, playful, earthy,

1. In a Midjourney Discord channel, type /imagine and then your prompt. On the web Create page, type the prompt directly into the Imagine bar with no command needed.
2. Start with the brand feeling, not specifics. For a new skincare brand targeting young women:

   /imagine clean minimalist beauty brand mood board, fresh botanicals, soft pastel palette, white space, editorial lifestyle photography --ar 4:3

1. Hit Enter. Wait 30-60 seconds.

What you should see: Four image options appear in a grid (labeled U1/U2/U3/U4 for upscale and V1/V2/V3/V4 for variations).

For a proper mood board, generate 3-4 distinct directions:

Direction 1 (Clean/Minimal):

/imagine minimalist wellness brand aesthetic, clean white surfaces, muted earth tones, soft morning light, botanical elements, lifestyle editorial --ar 4:3

Direction 2 (Bold/Vibrant):

/imagine vibrant bold beauty brand, saturated jewel tones, energetic composition, modern graphic design aesthetic, powerful young women --ar 4:3

Direction 3 (Earthy/Premium):

1. Below each 4-image grid, click U1, U2, U3, or U4 to upscale the image you like best (U = upscale, the number corresponds to grid position top-left to bottom-right).
2. Once upscaled, right-click the image and Save Image As to download.
3. Collect your saved images into a simple Keynote, PowerPoint, or Figma doc organized by direction.