Use Gmail's Help Me Write to Draft Client Emails Faster
For Graphic Designers ·
What This Does
Gmail's Help me write feature drafts full emails from a short description, and can refine existing drafts with options to formalize, shorten, or elaborate — saving the 10–15 minutes per client email that adds up to over an hour a day for busy designers.
Before You Start
- You use Gmail as your email client (Google account required)
- Help me write is available in your account (rolled out to all Google Workspace and personal Gmail users)
- You're composing a new email or replying to an existing thread
Steps
1. Open a new compose window or reply
Click Compose to start a new email, or open an existing email and click Reply. You'll see the compose window with the email body field.
What you should see: The compose toolbar at the bottom of the email window. Look for the small pencil-with-stars icon (✦) on the left side of the toolbar — this is the Help me write button.
2. Click "Help me write" and describe what you need
- Click the ✦ (Help me write) button in the compose toolbar
- A text field appears at the top of the compose window: "Describe what you'd like to write about"
- Type a brief description of the email you need — 1–3 sentences is enough
- Press Enter or click Create
What you should see: Gmail generates a full draft email in the compose body, usually in 5–10 seconds.
Examples of what to type:
- "Deliver round 2 revisions to a client. Explain the 3 changes made based on their feedback. Ask for approval by Friday. Professional but warm tone."
- "Follow up with a client who hasn't approved the final files in 2 weeks. Politely ask for a status update. Include a deadline for the project to move forward."
- "Write an intro email to a new potential client who found me on Behance. Mention I specialize in brand identity. Invite them to schedule a 20-minute discovery call."
3. Refine the draft if needed
After the draft appears, look for the Refine options below the compose body:
- Formalize — makes the tone more professional
- Elaborate — adds more detail to thin drafts
- Shorten — condenses long drafts to the key points
- I'm feeling lucky — generates a different version from scratch
Click any of these to adjust the draft without rewriting from scratch.
What you should see: The compose body updates with the refined version. You can refine multiple times.
4. Edit and send
- Click anywhere in the compose body to start editing the draft directly
- Add specific details like the client's name, project name, exact file names, or deadline dates
- Review the tone — AI drafts tend to be generic; a quick pass to add your voice makes them feel more natural
- Click Send
Real Example
Scenario: You've delivered round 2 revisions on a logo project. You need to write an email explaining the changes, attaching the files, and setting a deadline for approval before the timeline slips.
What you type into Help me write:
"Email delivering logo revision round 2. Explain I incorporated all their feedback: simplified the icon, adjusted the color to the darker navy they requested, and tested in greyscale. Files are attached. Request approval by end of day Thursday. If approved, I can deliver final files by end of week."
What you get: A complete, professional email that covers all the points, in about 10 seconds. Quick edit to add the client's name and attachment notes, then send.
Tips
- For recurring email types (revision delivery, project kickoff, payment reminders), save your best descriptions as text snippets in a notes app. Paste and tweak for each new use rather than rewriting the description from scratch.
- "Help me write" works in replies too — when you open a client email and click Reply, then click ✦, Gmail can read the thread and suggest a contextually relevant draft rather than a blank one.
- If the draft feels too formal or too casual, use the Formalize/Elaborate controls first before manually editing — they often get you 80% of the way there faster than rewriting.
- For sensitive emails (pushing back on extra revision requests, following up on late payment), the Formalize refinement is especially useful for smoothing out accidentally curt language.
Tool interfaces change — if a button has moved, look for similar AI/magic/smart options in the same menu area.